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New MagicBand 2 Colors Introduced at Walt Disney World

It’s been quite the year for MagicBands at Walt Disney World Resort, with the resort-wide rollout of the versatile and easily customizable MagicBand 2, the addition of the super convenient MagicKeeper accessories and an assortment of popular new limited and open edition designs. As we continue to expand this innovative wearable, we’re very excited to share a first look at two open edition MagicBands featuring new highly-requested colors that will soon be available for purchase online and wherever MagicBands are sold throughout the Resort.

The first new MagicBand is a solid-color millennial pink, the fashion-forward, trendy shade of pink that continues to grow in popularity. If you’re not familiar with this particular color, its hue is a delicate, softer pink, and we’re already hearing wonderful feedback from guests about this product. The band retails for $12.99 and will debut on Jan. 8. This new MagicBand color is a great addition to the already popular rose-gold Minnie Ears.

The second new color is brown and will first be featured in a fun new design starring the Seven Dwarfs from the Disney classic “Snow White and the Seven Dwarfs.” The design includes the whole gang – Bashful, Doc, Dopey, Grumpy, Happy, Sleepy, and Sneezy – as well as a few diamonds dug from their famous mine. Guests will have the opportunity to purchase this fun, new MagicBand, selling for $22.99, beginning Dec. 18.

Snow White and the Seven Dwarfs MagicBand

These colors join the new solid-color black MagicBand, which we released last month, offering guests even more choices for how they want to unlock the magic of their Disney vacation. As always, these MagicBands connect the vacation choices and purchases guests make in My Disney Experience – from effortless theme-park entry to Disney PhotoPass association, dining plan redemption, room entry and more. And as a reminder, with the MagicBand 2 design, you are able to remove the center icon to mix and match colors and create multi-color bands or take advantage of one of the MagicKeeper accessories to give you even more options on how to wear the magic.

Stay tuned to the Disney Parks Blog for the latest information and future announcements about new MagicBand releases. We’re already planning even more exciting bands and colors for 2018, and we can’t wait to share what we have in store for you.

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